Your Product is 10%. Psychology is 90%.

Here's how to master the latter:

E-commerce truth: Your product is only 10% of the battle. The other 90%? Psychology. And your creative is the entry point to the customer's mind.

Obsess over your customer:

• Interview them

• Read every piece of feedback

• Talk to them directly

• Survey them regularly

• Understand what they think about daily

• Know what they want and need

Focus on ONE customer avatar. Know them deeply.

Obsess over every detail:

• Every word of copy

• Every line break

• Every email and subject line

• The readability

• The visual hook

• How copy appears when cut off

• How everything looks on mobile

The formula is simple: FOCUS. OBSESS. ITERATE. Then do it again.

Your creative isn't just marketing—it's the gateway to your customer's decision-making. Treat it with the reverence it deserves.