COLIN
STUCKERT
// FOUNDER · OPERATOR · BUILDER
22 YRS
WORKING FOR MYSELF
5
EXITS · 2 ACQS
$50M+
REVENUE ONLINE
12 YRS
IN E-COMMERCE
wildfoods.co carnivorebar.com better human newsletter @colinstuckert on x @colinstuckert on instagram linkedin youtube

// 01 · ABOUT

FOUNDER.
OPERATOR.
OBSESSED.

I've spent my career launching things from scratch. It's incredible how creative you can be when you have to be.

Today I run Rize Brands, my e-commerce holding company and creative agency. I'm also CEO of Wild Foods and Carnivore Bar.

I write the Better Human newsletter to help you win in the AI age.

I also yap on socials. Links below.

22 YRS
WORKING FOR MYSELF
5
EXITS · 2 ACQUISITIONS
12 YRS
IN E-COMMERCE
$50M+
REVENUE GENERATED ONLINE

// 02 · WORK

WHAT I
RUN

// STANDALONE COMPANY
WILD FOODS
FOUNDER / CEO
Premium e-commerce food and supplement brand. Built from an Austin apartment. 2 exits, 2 acquisitions — including buying it back from a failed PE fund and 4X'ing revenue in 16 months.
2015 – CURRENT  ·  2 EXITS · 2 ACQS
// STANDALONE COMPANY
CARNIVORE BAR
CEO
The original meat bar. Clean ingredients, no fillers. Built for the carnivore and ancestral health community.
JAN 2026 – CURRENT
// MY COMPANY
RIZE BRANDS
OWNER
My brands, my agency, my capital arm. We work with only a few clients at a time.
2023 – CURRENT
// CONTENT & MEDIA
BETTER HUMAN
NEWSLETTER · FOUNDER
Helping you win in the AI age.
2020 – CURRENT
YOUTUBE
@COLINSTUCKERT
Brand building, AI, health, operator life.
A WHILE AGO
MOAT BUILDERS
SHOW · CO-HOST
Building a personal moat in the age of AI.
COMING SOON

// 03 · MY COMPANY

RIZE
BRANDS

My brands, my agency, my capital arm. We work with only a few clients at a time.

// RIZE
HOLD CO
MY BRANDS
Where I launch, acquire, and operate consumer brands.
// RIZE
CREATIVE
AI AGENCY
AI-powered brand building.
// RIZE
CAPITAL
INVESTMENTS & LOANS
Operator-first capital for e-commerce brands.

// 04 · AGENCY

WORK WITH
RIZE CREATIVE

⚡ VERY LIMITED AVAILABILITY

WE LAUNCH &
SCALE BRANDS.

We take on a small number of clients per year. Strategy, AI systems, growth execution. We build alongside you.

$500K to $5M in e-commerce revenue? Let's talk.

→  Brand launch strategy
→  AI-powered creative systems
→  E-commerce growth operations
→  Capital strategy and introductions

// 05 · WRITING

EVERGREEN
READS

// 001
Why Owning Assets Beats Earning Income in the Age of AI
READ →
// 002
The Moat Framework: Building Businesses That Are Hard to Kill
READ →
// 003
How to 4X Revenue After a PE Group Destroys Your Company
READ →
// 004
Zero to $3M: What E-Commerce Actually Looks Like
READ →
// 005
AI Agents Aren't Coming. They're Here. Here's How to Use Them.
READ →
// 006
The Only Metrics That Matter for a Consumer Brand
READ →
// 007
Selling to PE: What They Don't Tell You Before You Sign
READ →
// 008
The Operator's Edge: How Systems Beat Hustle Every Time
READ →
// 009
Why I Dropped Out, Played Poker, and Still Won
READ →
// 010
Deal Club: How to Build Loyalty Programs That Actually Work
READ →

// 06 · READING LIST

BOOKS THAT
HIT DIFFERENT

// 001
RED RISING SERIES
Pierce Brown. My son is named after the main character. That's all you need to know.
// 002
THE ART OF LIVING
Sharon Lebell. One of my first books on Stoicism. Such a damn fine read.
// 003
PLACEHOLDER
Coming soon.
// 004
PLACEHOLDER
Coming soon.
// 005
PLACEHOLDER
Coming soon.
// 006
PLACEHOLDER
Coming soon.
// 007
PLACEHOLDER
Coming soon.
// 008
PLACEHOLDER
Coming soon.
// 009
PLACEHOLDER
Coming soon.

// 07 · FOLLOW THE BUILD

STAY IN
THE LOOP

// 08 · ORIGIN STORY

THE
TIMELINE

EARLY DAYS
TEENAGER → MTG + AOK DEATHMATCH
Started with Magic: The Gathering. Then found Age of Empires: Age of Kings Deathmatch. Got good. Eventually became one of the best players in the world.
COLLEGE → PRO POKER
DROPOUT → FULL-TIME POKER
College wasn't for me. Found poker. Made enough to do it full time.
FIRST BIZ
JUICE BAR · LA FITNESS
Used my bankroll to buy a franchise juice bar inside a gym. Was a great starter business. Learned a lot.
SWFL
SW FLORIDA'S LARGEST CROSSFIT GYM
Built SW Florida's largest CrossFit gym. Six years. First exit.
AUSTIN, TX · 2015
WILD FOODS · ZERO TO $3M+
Moved with an idea. Launched Wild Foods from zero to $3M+ in 24 months. Bootstrapped and profitable.
2019
SOLD 51% TO PE · EXIT #1
Sold 51% of Wild to a PE group. Watched them destroy it. Was patient.
2022
BOUGHT IT BACK · ACQUISITION #1
The fund collapsed and I bought Wild Foods back for pennies. Fixed it. 4X'd the biz in 16 months.
2023
EXIT #2 · SOLD TO PRIVATE INVESTOR
Sold Wild Foods to a private investor. Stayed on as CEO. Got the itch to build something new.
2023 → NOW
RIZE BRANDS · LAUNCHED
Launched Rize. An ecom hold co and creative agency.
2026 → NOW
CARNIVORE BAR · CEO
Came on as Carnivore Bar CEO in January 2026.
NOW
FATHER OF 3
Somewhere in FL or the Carolinas.