How to Use Pinterest for E-Commerce Sales Growth: A Step-by-Step Guide

Pinterest has become an essential tool for driving e-commerce sales, offering a unique opportunity to engage potential customers visually. 

With over 450 million active users, it’s a platform that can deliver significant traffic and sales when leveraged correctly.

Pinterest is not just a search engine for inspiration but an active search engine for consumers looking for products and advice on buying. 

If you want to grow your e-commerce sales, using Pinterest can be a game-changer.

Pinterest isn't just a platform for inspiration—it's a visual search engine where users actively look for products and ideas to purchase.

This guide will walk you through how to use Pinterest for e-commerce sales growth with actionable steps you can implement today.

Pinterest for E-Commerce: Understanding the Basics

Pinterest offers more than decorative picture sharing. 

People turn to Pinterest as their first choice when seeking fresh products to discover and plan purchases. 

The visual-based design of Pinterest works perfectly for online stores that want to present their merchandise. 

Customers on Pinterest tend to look for buying options rather than social activities. 

Weekly Pinterest users who visit the site find 80% of new brand and product recommendations. 

The Pinterest system first shows new and exciting content, so customers will find your items quickly when searching. 

What makes Pinterest useful in building company sales? 

The system successfully shows products when users search for similar items. 

Most Pinterest users take online shopping suggestions from the platform, which has led to its remarkable success in boosting e-commerce business growth.

Setting Up a Pinterest Business Account for Success

Every Pinterest business journey begins with the creation of a business account.

Business account access is crucial because it delivers essential analytics, advertising tools, and other features that personal accounts cannot offer.

When you create your Pinterest business account, there are a few items you should do to complete in your profile.

Begin by writing your business name and bio and inserting keywords related to your products. This brings your profile up on relevant searches.

Linking your website is one of the first steps when setting up your account. 

With this, Pinterest can access data from your site to track performance via Pinterest Analytics. 

Moreover, you can also verify your site, which helps build credibility and directs your pins to your product pages.

Improving your Pinterest profile is entirely essential. Showcase your finest product image or logo across your profile and clearly describe your brand.

Put your business's operations briefly and use keywords relevant to your products.

Because of how your profile is set up, your target customer group can see what you sell more clearly.

How to Use Pinterest for E-Commerce Sales Growth: Creating Engaging Content

Content is key on Pinterest. 

As it is a visual search engine, your pins should be visually interesting and draw visitors to your site (1).

When creating your pins, ensure they are visually appealing and fit your brand. 

To do that, it is important to use high-quality images of your products that paint a picture that aligns with your target audience. 

On Pinterest, vertical photos typically do better.

Your pin descriptions should also be search optimized and compellingly visual. 

Pinterest is a search engine, so adding common keywords to your pin descriptions is extremely important for visibility. 

To be safer, write a concise description of the product and a CTA encouraging users to click on your website.

You have various options to sell e-commerce products through pins. 

You can use regular pins together with Rich Pins and Product Pins. 

Rich Pins boost your selling power since these features display product details like price and stock status. 

Product Pins helps online sellers pull product details from their websites to let people browse and buy items directly on Pinterest (2). 

If you add these pins to your account, your target customers will see your products with all the information they need to buy right from Pinterest.

Pinterest Marketing Strategies for E-Commerce Success

Now that you have created your Pinterest account and accumulated the required content, it's time to create marketing plans to attract more customers and boost revenue. 

Before you get in, you'll need to use the Pinterest tools and do some independent work. 

Increase your visibility and boost purchases using certain Pinterest features.

Pinterest Advertising: Boost Your Reach

The most effective way of implementing this is through Pinterest ads. 

Promoted Pins help you promote your content to a broader audience (3). 

You can target promoted pins to demographics, interests, or keywords to ensure that your ads reach people most likely to convert.

Promoted Pins are inserted with organic content on Pinterest and are, therefore, nonintrusive but engaging. 

When making promoted pins, the visuals and messaging should match your brand and be related to the content your audience already interacts with.

Pinterest ads give you several options to hone in on who looks at your products. 

You can even target users depending on their search type, interests, location, and previous contacts with your brand. 

By doing so, you will target the most appropriate possible customers and achieve a much higher return on investment (ROI).

Leveraging Pinterest SEO to Get Discovered

Pinterest works like a search engine, meaning optimizing your content for Pinterest SEO is critical to getting your products in front of the right people. 

Start by researching keywords to identify terms your target audience is searching for (4).

After finding these keywords, use them in the description of pins, board titles, and your profile bio. 

This will allow Pinterest to understand your content, making your pins more likely to appear in pertinent search results.

Maintaining your boards up to date, updating old pins, and posting fresh content regularly are all essential components of efficient Pinterest SEO (5). 

You have a better chance of showing up in people's feeds if you publish more often because Pinterest prefers fresh content.

Using Pinterest Analytics for Continuous Improvement

Through Pinterest Analytics, users gain pertinent insights about their performance metrics, promoted content, and pin performance levels. 

This tool enables users to track three essential metrics - impressions, engagement, and clicks to identify which pins drive maximum revenue and visitor traffic.

The indicators mentioned help you pinpoint your strategy's successful parts and weak points for further development. 

You should focus on creating more successful pins to maximize their popularity and financial returns for your platform.

The analysis tools provided by Pinterest Analytics help you develop better strategies through time optimization tracing, attractive product selection, and effective keyword selection.

Using Pinterest Analytics, you can test and refine your strategies, such as the time of day you pin your products, the type of products you are pinning, and the keywords you’re pinning for.

 It will allow you to improve your Pinterest marketing further and grow your e-commerce sales using your data.

How to Engage Your Audience and Drive Traffic to Your E-Commerce Site

Creating great Pinterest content is just the start. 

The true way to engage your audience on Pinterest is by building relationships and fostering trust with your potential customers.

• Building a community with user-generated content.

• Partnering with influencers and Pinterest creators.

• Posting consistently and timing your pins.

Final Thoughts

Pinterest is an e-commerce business opportunity you should consider to boost your sales and brand growth. 

You can discover Pinterest's amazing potential by setting up a business account, creating engaging content, leveraging Pinterest marketing strategies, and continuously optimizing your approach.

The platform's capacity to increase sales will only strengthen as it develops. You can improve your e-commerce sales and remain ahead of the competition by keeping up with Pinterest's best practices and new features.

It is now time to implement these strategies. 

Use Pinterest to generate more traffic and sales today.

📈 Want to boost your sales? Discover proven Pinterest strategies for e-commerce growth! 📍

FAQs on How to Use Pinterest for E-Commerce Sales Growth

How can you utilize Pinterest for e-commerce marketing?

Pinterest can be used to visually showcase your products, engage users with compelling content, and drive traffic to your e-commerce site through promoted pins, product pins, and strong SEO strategies.

Does Pinterest increase sales?

Yes, Pinterest is proven to increase sales. It’s a highly effective platform for businesses to showcase their products and connect with users who are actively searching for items to purchase.

How to use Pinterest to get sales?

You can use Pinterest to get sales by setting up a business account, creating engaging product pins, leveraging Pinterest’s advertising options, and optimizing your content for Pinterest SEO.

How do I grow my business on Pinterest?

To grow your business on Pinterest, post high-quality, engaging content consistently, use Pinterest’s advertising tools, and engage with your audience through user-generated content and collaborations with influencers.

How do I track the success of Pinterest marketing for my e-commerce business?

Track your Pinterest marketing success using Pinterest Analytics. Focus on metrics such as engagement, impressions, and conversion rates to refine your strategy and drive more sales.

Related Studies

1. Title: "Understanding Behaviors that Lead to Purchasing: A Case Study of Pinterest"

This study analyzes how Pinterest's visual search capabilities influence consumer purchasing decisions by examining user behavior and purchasing intent.

Link: https://www.pinterestlabs.com/media/2i1lmx0z/understanding-purchasing-at-pinterests.pdf

2. Title: "How to Use Pinterest as a Search Engine to Get More Leads"

This article highlights Pinterest's role in product discovery, noting that over 80% of users report using Pinterest to start new projects, which often involves discovering new brands or products.

Link: https://marketerhire.com/blog/pinterest-as-a-search-engine

3. Title: "Pinterest starts to measure the in-store sales impact of Promoted Pins"

This study revealed that Promoted Pins drive five times more incremental in-store sales per impression compared to other online advertising, highlighting their effectiveness for e-commerce businesses.

Link: https://martech.org/pinterest-starts-measure-store-sales-impact-promoted-pins/

4. Title: "Pinterest Ads for eCommerce [2022 Guide to Success]"

This guide emphasizes how Pinterest SEO and ads significantly boost organic reach, with case studies showing up to 90% of website traffic coming from Pinterest campaigns, underscoring its importance for e-commerce discovery.

Link: https://blog.storeya.com/2020/06/pinterest-ads-for-ecommerce/

5. Title: "Six ways Pinterest is becoming serious about visual search"

This article discusses Pinterest's algorithm and how it prioritizes content through features like guided search, enhancing user engagement and content discovery.

Link: https://www.searchenginewatch.com/2016/07/08/six-ways-pinterest-is-becoming-serious-about-visual-search/